• US$190

• 57 designs

• 22 designers

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Logo Design Brief

We are a natural foods company doing it differently. We don’t care about the need for consumers to make better food choices according to their enlightened self-interest. Let’s face it, their own health or the planet’s health often doesn’t REALLY matter to them. So it doesn’t drive us. The bottom line is that they want food that tastes damn good. It’s OUR job to make sure it is healthy and sustainable, all while tasting better than industrial alternatives.

We are launching a line of a carnivorous/high protein food. Think nutritious value of fish but tastes nothing like fish. Think snack, fast food, something that truck drivers would like (heard the 5-hour ENERGY story? Learn in!). Food that you eat with your fingers, and you lick your fingers when you are done, maybe tasting some of the motor oil that is left on your fingers from the oil change you did yourself on your BMW.

We are “Legend” because we want to be big but not grand. We are to the point, and use plain language. We use words like “Epic” and “Big” and “More” and “Sky”. Think Montana. Unfortunately, we are not very intuitive. But we don’t try too hard either, we don’t say we are “tough” or “hardy” or make any overwrought claims at all. We are a bit masculine, but the type of masculine energy that women don’t mind sometimes adopting themselves (of course we are not even a little sexist or asshole).

Logo Design Guidelines

The logo has to be extremely simple and clean. We don’t want to do a traditional logo “hanging out” on the front of the package in the corner somewhere. It almost shouldn’t look like a logo at all, but part of the package. It should incorporate the name of the company “Legend Foods”. It should be a clean, graphical design that clearly conveys our brand image. Colors should be dark and muted browns, blacks, dark greens and/or dark blues. Maybe a very small aspect of blood red or dark yellow or light blue to set off the dark colors. Should convey a premium, upmarket, masculine look. Bold, serious, and modern.

This project is linked to the packaging design project: http://jobs.designcrowd.com/job.aspx?id=841115

Target Market(s)

Should appeal to young buyers, probably mostly young professional men at first, but should also be accessible to women and children.

Industry/Entity Type

It Company

Logo Text

Legend Foods

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.