• £120

• 47 designs

• 20 designers

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Logo Design Brief

We need a logo for a new functional (strength and conditioning) gym in Newcastle upon Tyne UK. We're a market leader and our gyms offer a new way of training instead on treadmills and bikes. We specialise in using indoor sprint tracks, prowlers, power racks etc.

We're definitely not a corporate health club, nor are we a spit and sawdust weights gym. We offer specific strength and conditioning training gym that creates a strong sense of identity for those that do this type of training. We're similar to crossfit in that way but more like a normal gym but with crossfit style training.

Our whole philosophy is about being 'real' and 'raw'.. we make our clients accountable if for the commitment they put in. If they don't we call them out. We're not about coming in and chatting for an hour, we not aggressive but serious about making sure the only people that join our gyms are serious and committed to their goals and fitness.

We would like to see designs that use yellow, black and white. The design should be like a symbol, stamp or badge. Something that can be printed on a hoodie and clients feel like that are part of tribe.

We dont like the idea of using 'shields' like uk football clubs for example, but we do like the crossfit games logos.

The brand is "RAW Fitness Camps" and the final design should communicate vibrancy but seriousness.

Industry/Entity Type

Training

Logo Text

RAW FITNESS CAMPS

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Logo styles of interest

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Font styles to use

Other font styles liked:

• See attached picture for font ideas (RF picture)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must have a raw/industrial feel

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Files

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