FEATHERS FASHION New Logo Design

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This customer received 170 logo designs from 45 designers. They chose this logo design from Jef as the winning design.
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Logo Design Brief
Hello,
we are interested in designing a logo for our company. Its called FEATHERS FASHION, and its the first fashion brand from UAE. We sell fashion products and accessories like (women handbags, perfumes, scarves, wallets, watches, laptop bags, iphone cases, jewelry, cufflinks, etc) all of our own design and brand.
We want our logo to be simple, elegant, easy to remember, iconic, represent fashion, and has a strong monogram like the other logos of the international brands (Dior, Chanel, Cartier, Louis Vitton, Gucci, Mont Blanc, Fendi, etc)
Our current logo is double FF and many costumers are recommending to change it because it looks like FENDI's logo, therefore we are looking for a new one. and we would like to reconfirm that the most important part of our logo should be the monogram, which should be simple.
The logo should be simple to be used later on on our products like cufflinks, key chains, pattern for a scarf and so on. You can have a look on our products in the picture album on our Facebook page FEATHERS FASHION and browse our website www.feathers-fashion.com please let us know if you need any further information.
Finally, please check the attached file to see the logos that I like.
Looking forward to seeing your proposals.
regards,
Khalid Basaeed
basaeed@hotmail.com
FEATHERS FASHION - Owner
Updates
Added Wednesday, March 23, 2011
Added Thursday, March 24, 2011
Hi Designers,
Added Saturday, March 26, 2011
dear designers, we are approaching the deadline, please finalize your designs and submit it as soon as possible, in order to choose the winner. thanks and good luck, KhalidÂ
Added Tuesday, March 29, 2011
Target Market(s)
men and women in the age between 18 to 40 years old
Industry/Entity Type
Fashion
Logo Text
FEATHER FASHION
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the logo should have a very strong monogram and it should look as strong as one of these logos that we like:
Saint Laurent, Chanel, Giorgio Armani, Louis Vuitton, Escada, Mont Blanc, Cartier, Gucci, and Aigner. Please check the attached file.
Nice to have
- the logo should be black and white.. no need for colors
Should not have
- the monogram shouldn't be lots of small pieces..
in case of having the monogram in different pieces, its preferred that all the pieces to be all connected to each other