Who is creative enough to marry export and HR businesses in logo?
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This customer received 66 logo designs from 25 designers. They chose this logo design from dharlan as the winning design.
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Logo Design Brief
1. Company : activities and brands :
o The overall name of the company is “Hunt Belgium”
o “Hunt Belgium” combines completely different activities: on one hand headhunting & HR consultancy, on the other hand import and export of agricultural-, industrial-, mining machinery and food. Besides these activities, the company could expand the activities in the future with bars and restaurants.
o Three different brand names will be used:
• “Hunt Talent & HR Advice”: for all Headhunting and HR consultancy activities
• “Hunt International Trade”: for all import and export activities
• “Hunt Belgium”: as the overall company name and for other, yet not defined activities
2. Required logo’s :
o 3 logo’s: one for each brand. They have to be in the same look and feel. As the word “Hunt” is shared by the 3 brands, it should appear identically in the three logo’s and as such make the link between the three brands. The logo's should be provided in the following high quality formats: eps, .jpg and .png (with transparent background).
3. Target audience & Look and feel:
o Target audience: the target audience between the brands is, as a
consequence of the activities, completely different. “Hunt Talent & HR
Advice” aims the HR world, potential candidates and employers from Belgium and beyond. “Hunt International Trade” aims the (international) import and export company’s, buyers and sellers.
o Look & Feel:
Logo’s: the three logo’s should be created with the same look and feel. The word “HUNT” is repeated in the three logo’s and should appear identically in each of them. The Font should also be identical for all logo’s. The color can be different though.
The Logo’s should express the following main characteristics: “People” and “International”. Other characteristics: Solid, Trustful, Solution, Dynamic
Target Market(s)
o Look & Feel:
Logo’s: the three logo’s should be created with the same look and feel. The word “HUNT” is repeated in the three logo’s and should appear identically in each of them. The Font should also be identical for all logo’s. The color can be different though.
The Logo’s should express the following main characteristics: “People” and “International”. Other characteristics: Solid, Trustful, Solution, Dynamic
Industry/Entity Type
Mining
Logo Text
"Hunt Belgium"; "Hunt International Trade"; "Hunt Talent & HR Advice"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word “HUNT” is repeated in the three logo’s and should appear identically in each of them. The Font should also be identical for all logo’s. The color can be different though.
Should not have
- too many colors in the logo's