• US$200

• 65 designs

• 27 designers

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Logo Design Brief

Kiwi Bach and Holiday Homes requires the design of a logo. The logo will be used in all corporate material, including:

• Website
• Business Cards
• Letterhead
• Brochures
• Portfolio Folders
• Welcome Packs
• Thank you cards etc
• Newsletter - online

The contextual information below provides the messages that the logo needs to convey. It is imperative that our full name appear in the logo. Optionally the logo may incorporate our initials – KBHH.

We have another project out at the moment to design the website (briefId=8570).

If further information is required please contact us.

CONTEXT/BACKGROUND
Kiwi Bach and Holiday Homes (KBHH) has been in business now for over 11 years and is due for a facelift. We have about 40 – 60 houses available during the peak summer period – about 50% are permanent holiday homes, the balance are local family homes being rented out while they are away on holiday.

We are currently located in Ohope Beach – but with the national name have the ability and goal to expand into other areas of New Zealand – so any logo etc has to have the ability to represent other holiday destinations within NZ. Bear in mind that our primary location is Ohope at the moment.

Our key market is families going on holiday – looking for a holiday home to book (currently an Ohope Beach holiday)

Secondary market is couples or mature groups looking at having some R&R or business groups having some team building/ management meetings away from the busy office surroundings.

We manage ALL the properties so are a great source of information on what holiday home is best suited to each family and “things to do” in the area – i.e. other activities.

Our main focus is to be the best “holiday home” - accommodation provider in whatever location KBHH is representing. We want to be seen as having a good supply of great homes, providing a great service as well as being a good source of local knowledge.

We want to be seen as PROFESSIONALS in the holiday rental business (from occupants and owners).

TRUST – we want people to be able to trust us by listing their property with us (owners) and confidently booking accommodation through us (occupants).

TAGLINE SUGGESTIONS
Key motif – “KBHH, your key to a great stay!” The “key”, of course is a double play on the house key you get. But it is also extendible to other aspect of the experience we offer. For example the phrase: “getting the key to the city” is applicable to us – we give them the key to Ohope…(or whatever location we are marketing in the future). Potentially we may consider promotional merchandise around this, eg promo key rings etc.

Some key words/phrases that our business represents are:
• ‘Our place is your place’
• Connect – connecting families to holiday homes and the area – at the moment only Ohope.
• Local – local people looking after your needs – “our place is your place – so make yourself at home!”
• Link – we are the link to a real kiwi holiday experience.
• Holiday - R&R – rest and recreation

Industry/Entity Type

Accommodation

Logo Text

Kiwi Bach & Holiday Homes

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.