Newspaper Ad Design Project

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This customer received 75 newspaper ad designs from 24 designers. They chose this newspaper ad design from Purple Hearts as the winning design.
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Newspaper Ad Design Brief
Hi there,
Our company Sydney Doors is a manufacturer of kitchen and wardrobe doors. We have 2 markets that we sell to 1. Home owners / renovators who would like to put new doors in their kitchen or built in wardrobes and 2. Kitchen and wardrobe companies who buy their doors from us. I need newspaper ads that will appeal to both these markets. The advertisements are for the Sydney local newspapers.
The successful designer will be asked to create several versions of the design for different sized ads.The first ad will be 9 x 13cm wide.
Most important aspects of the design:
1. Must grab attention. When the page is opened, this ad should be the first thing people notice.
2. Clean, simple design, no clutter.
3. Use company logo and colours
I have attached the logo, our brochure and the old ad for wording reference but we can cut out a lot of the text to keep the ad simple and attention grabbing. I want the new ad to look very different. The most important text for the ad is below.
Headline: Renovating your kitchen?
Subheading: Just replace the doors
sub, sub heading: Saving you thousands of $$$
"Get a quote now at www.sydneydoors.com.au"
"DIY measure and install"
9725 4444
Please keep the phone number small and website address bigger so that people go to the website instead of just picking up the phone to ask questions.
Target Market(s)
DIY home renovators and owners and Sydney kitchen and wardrobe companies looking to source doors from us.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.