• A$1150

• 70 designs

• 11 designers

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Web Design Brief

I am looking to redesign our website into the Joomla CMS.

We are a large swim school with multiple sites and more on the way.

We deal primarily with water safety and learn-to-swim skills from babies to 10 years of age and conduct swimming lessons for all ages & ability levels.

You can view our current site at www.dlsa.com.au

The new site needs to be modern, bright, exciting & professional. It should be based around our logo colours of varying blue's and golden yellow etc but other contrasting colours can be used to give the page some depth/excitement.

Our website is frequented by mums (mostly) & dads between the age of 25 & 45, so we are looking to appeal to this target market.

We have recently revamped our logo (attached) and of course would need to incorporate it into our new website.

We have also developed 2 mascots for our program, Darcy & Lizzie (attached). These 2 mascots represent the children who have completed our program and graduated from water safety/learn-to-swim program.

We are also introducing 5 characters to represent various sections of our swim program:

* Starfish - Infant/Toddler
* Seahorse - Water Confidence
* Turtle - Learn-to-swim
* Fish - High-end Learn-to-swim
* Dolphin - Squad

I would like to have these incorporated into the page design.

This site will be the first point of contact for mums and dads looking to enrole their children into swimming. As such, I am keen to see that the first thing customers will note is 'Why choose DLSA?' as a link to our 'DLSA Difference' pages.

Secondary to this would be the program overview information.

Then Member Services information etc.

NEW INFO ADDED 11TH FEBRUARY:

As we move through the design process we have been able to identify some design 'must haves' that we didn't know of before. Please notes as follows:

1. We are tending towards more of a flowing 'wave like' design for the header & footer.

2. The water characters used to promote the different programs should be listed vertically on the righthand side of the page.

3. 'Why choose DLSA? should have a very prominent position on the page.

4. Priority items on the page from there would be;
- Family Friendly Policies
- DLSA Fitness
- Member Servies
- More info
- Testimonials
- DLSA Mascot info
- DLSA Newsletter sign up

Target Market(s)

Mums & dads 25 - 45 with a kids theme.

Industry/Entity Type

School

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be able to load into the Joolma CMS.
  
  The first thing a customer must notice when opening our page is 'Why choose DLSA?'
  
  

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Files

Download all files - 20.4 MB