Track Logo

Winner
Contest winning design

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This customer received 81 logo designs from 32 designers. They chose this logo design from Double Clutch as the winning design.

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  • Closed - Design Selected

Logo Design Brief

I have an old logo, and I want to modernize it with out losing the original feel. I want to keep it simple and clean as it already is. They are not looking to do a retro thing but they want to retain the nostalgic feeling.

Possibly even keeping the same layout (but work the checkered flag into the design with a little more subtly)
Maybe new font's

For sure though we want todays flair.

The logo ATTACHED IS THE CURRENT LOGO we are working with for modernization.

Subtle use of a checkered flag example
http://www.davenguyendesign.com/images/art/logo-cf.jpg
https://0.s3.envato.com/files/54008317/main_preview.jpg
http://www.ajsdrift.com/driftpress/wp-content/uploads/2012/10/Drift-LOGO.jpg

These logo's are a possible example of something they might like in a similar fashion
http://www.dirtfan.com/include/graphics/track_logos/84.jpg
http://www.stlracing.com/wp-content/uploads/2013/01/NDRL2.png
http://www.arlingtonpark.com/sites/default/files/2013%20PITPAD%20Logo.jpg
http://www.speedway.net.au/photos/Articles/eagle%20logos.jpg
http://www.ajsdrift.com/driftpress/wp-content/uploads/2012/10/Drift-LOGO.jpg


Info Icon
Updates

All but 1 time did we have a bad experience here at Design Crowd. This project will be changed to a guarantee as soon as we are in the ballpark or close. In this instance though the design is largely done, we just want to give it an upgrade. This one is important folks.
Added Sunday, December 07, 2014

We updated the brief but will post the specific examples that will help you get us where we need to be. Subtle use of a checkered flag example http://www.davenguyendesign.com/images/art/logo-cf.jpg https://0.s3.envato.com/files/54008317/main_preview.jpg http://www.ajsdrift.com/driftpress/wp-content/uploads/2012/10/Drift-LOGO.jpg These logo's are a possible example of something they might like in a similar fashion http://www.dirtfan.com/include/graphics/track_logos/84.jpg http://www.stlracing.com/wp-content/uploads/2013/01/NDRL2.png http://www.arlingtonpark.com/sites/default/files/2013%20PITPAD%20Logo.jpg http://www.speedway.net.au/photos/Articles/eagle%20logos.jpg http://www.ajsdrift.com/driftpress/wp-content/uploads/2012/10/Drift-LOGO.jpg
Added Sunday, December 07, 2014

Project Deadline Extended
Reason: A lot of these are really good but each one has one or more elements that are not working. I am going to be going through and sending feedback for each one that is close. I will also be rejecting any that are not close enough. I have not seen one yet that clearly say with a change or 2 this will be selected. I wish I could combine 3 of them, but I can not share the images with you so I will do my best to explain what the client said. This will be the last and final extension. Thank you.
Added Monday, December 08, 2014

As this project closes I want to thank everyone who has submitted. We have some really good designs. We will be presenting to the client 1st thing in the am and awarding a winner from there. Thank you all for your efforts. We will be making a 1st cut today of ones that we will not include in our presentation, if that is you it is in no way a reflection of the quality of your work. Its frankly based upon feedback we have received from the client and the direction they wanted to go. Thank you all!
Added Sunday, December 14, 2014

Industry/Entity Type

Flag

Logo Text

Lancaster (Speedway) (Dragway)


Colors

Colors selected by the customer to be used in the logo design:

ec2027
ffffff

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must keep the words Speedway and Dragway included in the logo.

    Red black and white

Files
Payments
1st place
US$160
Total
US$160

Project Deadline
14 Dec 2014 16:06:41 UTC
Language

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