• NZ$200

• 21 designs

• 7 designers

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Logo Design Brief

we need a logo for a new yoga studio that is opening in the new year. we are young, excited and truly about passionate about our yoga studio and want to reach our potential customers with a logo that reflects this. Please see design brief attached for all info.• Type of Business

Yoga – predominantly yoga classes and maybe some yoga retail at a later date


• Business Name
Thrive Yoga



• Target Market
Predominantly women that are health conscious, holistic, appreciative of art, have dispensable income


• Selling Point of Thrive
*Thrive is all about loving life – moving from just ‘striving’ to ‘thriving’ in our lives.
*Feeling filled with positivity, trust, excitement.
*It’s about being healthy, feeling great, and connecting with our creativity.
*A sense of union and bliss.


• Design
*Clean, clear, uncluttered
*Pastel shades of pink, purple, blue, tangerine and turquoise (I like the colours in the logos/motifs on last page – not brown though, not so keen on those shades of green but love the rest)
*No hard edges, I like rounded corners and softness
*Font – Vimala alphabet (use second ‘Th’ in Ligatures)
*To be included in ’main’ logo – The name ‘Thrive Yoga’. Included in logo please have a heart ‘bursting’ with stars, hearts, butterflies (ex - logos with peacock in and trees with hearts at end of brief) – a sense of bursting with enthusiasm, being free
*‘second’ logo – design as if a dictionary definition of ‘Thrive Yoga’ – “To flourish and be inspired”, “To trust and have faith”, “To connect with our inner wisdom”, “To live in peace, harmony and bliss”.

Industry/Entity Type

Retail

Logo Text

Thrive Yoga

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Font styles to use

Other font styles liked:

• Vimala alphabet

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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