Original Creative Banners needed for E-Cigarette ad campaigns

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This customer received 109 banner ad designs from 20 designers. They chose this banner ad design from neboica as the winning design.
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Banner Ad Design Brief
We manufacture and sell Electronic Cigarettes online.
Our company name is Green Smoke
The banners for this ad campaign will be shown primarily in the USA to Americans
We would like you to design a banner ad campaign to be shown to users on the internet who have expressed interest in Ecigs (Electronic Cigarettes), but who may not necessarily be familiar with our brand.
I am looking for originality. We have plenty of mainstream banners, I am now searching for something 'outside the box'
Attention grabbing/funny/surprising/original
There are two messages that should be conveyed:
1 That Green Smoke offers a unique smoking experience
2 Viewers should click for more information
It should promote a feeling of a great experience while smoking our brand
Dimensions of the ads are:
300x250
728x90
160x600
120x600
99x72
Please make sure that each individual banners file size is less than 40k
Due to guidelines imposed on us by government agencies, we cannot make any health claims or references to smoking cessation.
Target Market(s)
People who live in the United States (white,black,asian,hispanic etc)
Industry/Entity Type
Government
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should contain:
1. our product (either being used by a person, or in some other display method)
2. Our logo along with the words E-CIGARETTES underneath the logo on a light background - the logo should be noticeable.
Nice to have
- If you use people in the banner - please make sure that they look happy (having a good time etc) and that they look like someone who lives in the United States
Should not have
- Any doctors, or health related imagery or claims.