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International Commodity Trading Company seeks Logo Design
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This customer received 98 logo designs from 15 designers. They chose this logo design from Voltage Gated as the winning design.
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US$440
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98 designs
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15 designers
Logo Design Brief
TASK: De Ras is a Commodity Trading house based in Amsterdam, the Netherlands with Regional Offices in Beijing, Hong Kong, Istanbul, Jakarta, Johannesburg, etc. They sell various products in different industries from Agriculture to Chemicals and from Forestry to Mining.
De Ras Holdings registered in Bermuda and run by the partnership of a few families is a recently found Company but with very strong ties to the past through the families it’s representing and with the name it’s bearing.
The final design should communicate the following BRAND ATTRIBUTES:
1. Trustworthy
2. Leaders
3. Supportive
4. Experts
5. Honest
6. Respected/ Noble
Updates
Project Deadline Extended
Reason: The deadline has been extended to allow more time for new designers.
Added Wednesday, February 13, 2013
Hello All,
I will be reviewing all designs and asking for small tweaks within the next 24 hours.
Thanks for your patience and I will get back to you all shortly- thanks for all the work thus far!
LB
Added Wednesday, February 20, 2013
All, we have picked the final top 4 logos to move forward with revisions early next week. I have notified the selected designers (please check your email) and we will go through 1 round of revisions before selecting the final design.
Added Saturday, March 02, 2013
Target Market(s)
Audiences and industries within the global market, Asian countries ranking as the highest buyers. Corporations that are traditionally males age 40+.
Industry/Entity Type
House
Logo Text
"De Ras" or "deRas" or "DeRas" but NOT "deras" or "DERAS"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The client would like to show traditional European style with modern, updated look. This could mean a highly illustrative "commodity" (your take on Commodity) in tandem with modern type, or traditional serif typography with a more modern symbol treatment. They like the idea of this logo looking formal- (see attached PDF for creative brief). We think the logos we have already presented are too modern/ symbol based. It needs to strike a balance of old-world with an updated look. Maybe something that integrates earth, water, wind fire? Just a thought but please think outside the box.
I have enough examples of marks with "chevrons" so please do not use chevrons in future logo concepts.
They have been receptive to serif typefaces.
CORE VALUES
“We’ll be there for you...”
“We give trust to our clients.”
“...Old Family Company Mentality with Innovative Ideas & Products”
Nice to have
- This is fairly open at this time, but they have not been receptive to bold/ symbolic type designs in the past. Please focus on old-world illustrative embellishments, with suggestions of the Netherlands, crests with some modern accents, or possibly organic shapes that look upscale and delicate. Please be able to communicate your reasons for this logo- it MUST have a story or a reason for it's development. P
Should not have
- This is fairly open at this time, but they have not been receptive to bold/ symbolic type designs in the past. I would focus on old-world illustrative embellishments, with suggestions of the Netherlands, crests with some modern accents.
Please do not take an ordinary swoosh or organic shape and add text... this needs to be thoughtful as it relates to Commodity Trading and "old world family values."