Natural Food Packaging - Peanut Butter bars
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This customer received 31 packaging designs from 9 designers. They chose this packaging design from Atlas as the winning design.
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Packaging Design Brief
Name, branding, trade dress for new line of natural/organic peanut based protein bars. The concept its to package a high value natural product for mass consumer consumption.
There will be 2 to 4 flavors initially introduced. Each flavor has a printed film wrapper and shelf display box. The design winner will have first preference for all the packaging work.Think peanut butter chocolate chip, peanut butter with cranberries, coconut, etc.
We are a privately owned, internationally established organic food manufacturer.
This will be a high profile, well recognized project within the industry.
It is an excellent opportunity for a long term business relationship.
Updates
Project Deadline Extended
Added Wednesday, February 20, 2013
Target Market(s)
consumers who want a better quality protein bar than they currently buy. Mostly active adults age 18-50
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A product name/brand and general look and feel. It needs to convey purity, great ingredients/quality, taste and great price.
It needs to have mass appeal...think Target and 7-11, not just Wholefoods Market.
Nice to have
- Package mock up images for 2 or 3 flavors