• A$400

• 61 designs

• 15 designers

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Logo Design Brief

“Bay Tours and Charters” is a Hawkes Bay, New Zealand, based Tour Company that caters to a wide range of clients. Tours are run throughout the Hawkes Bay countryside and vineyards as well as other parts of New Zealand. The tours will be marketed towards both local and international (predominately cruise ships) clients.


The following link is the company’s current website: http://www.baytours.co.nz


The logo needs to represent the product offering and the Hawkes Bay/New Zealand culture and landscape. The logo can NOT appear to target the ‘funky adventure tourism market’, it must be sophisticated and appropriate in its colour palate, look and feel.


The logo (and overall corporate branding) will be applied to everything from uniforms, cars, other merchandise, video, website, printed collateral, etc.

As a rule of thumb, there should be a maximum of three colours for ease of application.
The following elements do not have to be used, however if you do wish to use flora/fauna, please use the guidelines below:






Target Market(s)

Our target market are predominantly 40+ that have disposable income and are wanting to have a bit of fun and adventure.

Industry/Entity Type

Tourism

Logo Text

Bay Tours and Charters

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Flora/fauna that are appropriate to use are (in order of preference):

  Fern
  
Kiwi

Should not have

• Kiwifruit
  Ships