Sydney Orthopaedic Centre

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This customer received 97 logo designs from 36 designers. They chose this logo design from surname and surname as the winning design.
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Logo Design Brief
We need a logo for an Orthopaedic Group. We are a boutique group of Surgeons who specialise in various regions of the body ie: Hips, knees, ankles, shoulders and elbows and wrists. We truly do CARE about every patient and their outcome. We are experienced, modern and innovative surgeons. We want our logo to be fresh, simple and clever. The colours; silver, black, charcoal, white and a bright graduated sophisticated blue which is uplifting and clean.
Orthopaedics is a profession whereby we fix peoples bone fractures, repair ligaments and muscles with various operations.
The practice DOES NOT have a spine surgeon so please NO logos with reference to the spine.
We want a unique logo with the tag line ''it starts with caring''
Updates
Project Deadline Extended
Reason: Dear designers, we are still deciding on the logo and some group members have been away and we need their input. Hence we need to extend the deadline. Many thanks for your designs so far. Hoping to have a design winner soon.
Your patience is appreciated,
Regards
CHL
Added Monday, January 26, 2015
Thank you everyone for your designs so far. I have made a few changes to the project request should you like to re-visit that. The deadline has been extended as we are still awaiting feedback from the other orthopods. Please continue to send new designs. Hoping to have this resolved well before the new deadline.
Many Thanks
CHL
Added Monday, January 26, 2015
Dear all, I am about to make a decision regarding the winner for the logo competition. I just want to thank you all for your designs and the thought you put into them. All of them were of a very high quality which made the decision making process very difficult. thank you once again for your energy and time. CHL
Added Tuesday, February 03, 2015
Target Market(s)
The Target Market are the general public who have injuries to their bones, muscles and or ligaments. Some patients may also need Joint replacement surgery ie: Hips Knees and others may be sports people who need Hip, knee or ankle reconstructions We also want our logo to appeal to referring GPs so they have a good understanding of how their patients will be looked after. The surgeries performed address pathology of the Hip, Knee, Ankle, Shoulder and elbow and wrists.
Industry/Entity Type
Boutique
Logo Text
Sydney Orthopaedic Center "it starts with caring"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should have its Slogan nearby: "It starts with caring"
The inspirational pictures below are ''spongy bone'' which is in the middle of your bones.
Nice to have
- clean, innovative, professional
Font options for the tagline
Should not have
- Should not have any reference to the spine
Should not look like every other orthopaedic/ sports logo out there...