• A$180

• 10 designs

• 6 designers

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Banner Ad Design Brief

We need a leader board banner ad and an image for an eDM for a new range of children's sunglasses for a company based in New Zealand. The brand is call Kids Eyes and provides superior quality sunglasses to help protect children from harmful UV rays. It is more than just looking cool its about protecting their eyesight for the future. Children's eyes are more vulnerable than adults as they haven't yet developed the natural protection that adults have. 80% of a persons lifetime exposure to harmful UV rays will occur before 18 years so kids need to protect their eyes while they are young to reduce the risk of damaged eyesight later in life.

Target Market(s)

Mums with Kids 3-12 years old

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Static Banner ad - 728x90 (specs attached)
  Kids Eyes Logo - please cut from attached " swing tag" file without balloons
  Copy:
  80% of harmful UV exposure occurs before they are 18.
  Protect them today
  WIN 1 of 10 Kids Eyes Sunglasses
  Blue sky and bright sun more illustrative rather than photo. See "slide 1" attached as a guide
  
  2. edm Image - 600 W x400 H (specs attached)
  Logo
  Copy:
  
  Have you got your Children’s Eyes Covered
  Did you know, 80% of your child’s lifetime exposure to harmful UV rays will occur before they are 18 years as their eyes haven’t yet developed the natural protection that adults have and that.
  
  Cover up with Kids Eyes and give your kids eyes 100% protection.
  • Specially designed for children aged 3-12
  • UV 400 providing 100% protection
  • Comply to AUS/ NZ Standard 1067 2003,
  • Made from quality material that will not shatter or splinter making them safe for children.
  
  Kids Eyes are exclusively sold in pharmacies. Check out the Kids Eyes facebook page for stockists. (need to be able to add a link)
  
  WIN Sunglasses for your Family – Click here to enter (need to be able to add a link.
  

Nice to have

• Image of kids on swing - attached IMG 002
  Colouring as per attached - Slide 1 and Swing Tag

Should not have

• Photos, needs to be illustrative

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Files

Download all files - 8.4 MB