Logo Design for Pop Go Zen
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This customer received 605 logo designs from 15 designers. They chose this logo design from Pv_999 as the winning design.
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Logo Design Brief
Looking for a logo in "Progressive Tech" style, clean, modern and professional. This is a mindfulness meditation company focused on coaching and corporate training. Think Apple or Google. A forward thinking, "cool" technology. I like the idea of different colored letters but not too google-like. Use vivid colors. I need clean, easy to read lettering. The word "Pop" suggests exploding out in all directions, the word "Go" suggests forward progress and the word "Zen" suggests being balanced, serene or steady. If possible capture these seemingly opposite themes, subtly, in your design. For example an arrow button in the "O" of the word Go. Or a dotted arrow from Pop to Zen. These are just ideas, I'd like to see what your creativity brings. Mindfulness incorporates these aspects: both dynamic and restful. Mindfulness enhances creativity while lowering stress, frees up your energy while making you more centered. Originally I had an exploding lotus as the design but it looked too "graffiti art." If you could do something like that, only cleanly, I'd be open to it. Basically, I need something clean, simple and eye catching that somehow captures the opposite themes of vitality and stability. You could also play with inter-relatedness: Pop leads to Zen and Zen leads to Pop in an infinite cycle. Please remember the llc in your design. Also, you can try including "Active Mindfulness" as a tag beneath the name.
Updates
Definitely go in the direction of cool and modern with subtle playful touches instead of getting too playful...
Added Tuesday, January 20, 2015
I have an idea. Would anyone be up for trying it? Pop Go Zen is on a circular axis. Pop to the left, Go to the right and Zen on the bottom. The letters can all be the same color. The font is simple and modern. In the center is a lotus with flower petals spreading out in all directions. It is vivid and beautiful. Alternatively, the center image could look like an atom for a more futuristic feel. On the bottom is the tag line Active Mindfulness. Thank you for your work!
Added Thursday, January 22, 2015
the llc will still need to be included
Added Thursday, January 22, 2015
For my suggestion try the company name in an arch above the flower so that the company name is clear...
Added Friday, January 23, 2015
Hey all, last shot today! :) If you're up for it, give me something completely different than your previous pitch. Thank you for all your hard work!!
Added Thursday, January 29, 2015
Project Deadline Extended
Reason: Hi All, I'm extending the deadline for 2 reasons:
1. If I've asked you to make changes I want you to have a chance to make them without feeling pressured and then I would like to get feedback on the designs.
2. I'm not feeling fully committed to one design at this point. Certain designs are standout for me but I'm still up in the air and open to surprises.
Thank you so much for your hard work! I hope this is useful to you in your process as you develop relationships with clients. It is a very difficult but interesting task to convey a brand visually. I really appreciate all the effort you are putting in!
Added Thursday, January 29, 2015
Hey all, here is a color palate to give you some ideas for color. Thank you! http://adobe.ly/1Ly1clV
Added Sunday, February 01, 2015
Hi, Things are moving in the right direction. There are elements I really like on a number of the designs but I haven't seen anything that feels complete yet, in terms of layout, font, image and colors. If anyone would like to try using an infiniti symbol that could be an interesting way to convey the themes of the brand. Also, here's a color palate for you to check out: http://adobe.ly/1Ly1clV
Thank you all for your hard work!!!
Added Sunday, February 01, 2015
Just wanted to let you all know I'm excited by what I'm seeing. I'm glad I gave the contest an extra few days because things are coming into focus now! Thank you all for your hard work!!!
Added Monday, February 02, 2015
Hey All I just wanted to thank you again for your hard work! I know it is asking a lot that a design communicate the themes of the brand, be gender neutral, have a uniqueness and clear point of view, have some aesthetic sense and be able to shrink down to smart phone size without losing it's impact! I realize that's a tall order and just want to tell you how much I appreciate your efforts. Things are just at the point of crystalizing. There are a few of you who have really stood out, both in terms of your submissions and willingness to take direction and make adjustments. It won't be long now so just wanted to say thanks again!!
Added Tuesday, February 03, 2015
Hey All, I have increased the prize for this design due to all the wonderful effort you're putting in. We are in the home stretch and I would love to see some revisions and/or fresh takes. Thanks again!
Added Tuesday, February 03, 2015
Target Market(s)
Career minded adults and progressive companies based in western speaking countries aged 30s and up, interested in "conscious capitalism" trend toward higher values in their work endeavors. A good example of a conscious company would be Toms Shoes, which donates a pair of shoes to a person in need, for every pair they sell. Individuals and companies interested in improving their health and well being while cultivating higher purpose through interpersonal and work endeavors.
Industry/Entity Type
It Company
Logo Text
Pop Go Zen, LLC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clean, easy to read lettering
needs to "pop" visually
Nice to have
- Clever visual representation of the opposite themes: Dynamic and Balanced, Vital and Stable.
Should not have
- Should not be too busy or cluttered. Should not be dull, plain or ordinary. Should not be silly.