HotRod Motorcycles Inc. store logo

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Contest winning design

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This customer received 100 logo designs from 24 designers. They chose this logo design from PHD as the winning design.

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Logo Design Brief

Needing an oval design for a preowned motorcycle store measuring twice as wide as it is tall. I like reds, blacks, grays and chrome with possibly some texture like diamond plate etc. What I really am hoping for is a more of a 3 dimensional look vs. flat. Not so sure about a motorcycle in the logo or checkered pattern but I may be surprised. Also looking for 3 separate lines for the text with "HotRod" being the most dominant. I had thoughts of "motorcycles" being on a plate with rivets "holding" the plate on but am open to anything cool n' trendy.

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Updates

If you'd check out:  http://www.wynnlasvegas.com/casino/slots I love the molten steel colors & font of "Wynn" and how it shows against it's background! Also like the flames of this logo. If I could have it similar to this...
Added Wednesday, April 27, 2011

Hi everyone!  Thank you for all of your creative submissions so far!
I am so excited to watch you give identity to my dream of many years.
As submissions are coming in I realize that I really need to express that I'm highly attracted to high detail with clarity, smoothness and a near photographic quality with this project.
A good color combo with lots of depth and detail like little flames with whipping tips and chrome that reflects it's surroundings. etc.
The artist able to create with this type of quality will win. 

Added Friday, April 29, 2011

Target Market(s)

typically young (20-32) motorcyclists

Industry/Entity Type

Store

Logo Text

HotRod Motorcycles Inc.


Logo styles of interest
Emblem Logo

Logo enclosed in a shape


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • dimensional/fits within oval
Nice to have
  • chrome and/or red colored highlights especially in the "HotRod"
Should not have
  • nudity (haha)

Payments
1st place
US$340
Participation payments x 3
US$20
Total
US$400

Project Deadline
04 May 2011 14:00:00 UTC
Language

Logo Design inspiration
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