Packaging for an awesome new product called the AB Tank (After Baby Tank) for postpartum moms
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This customer received 27 packaging designs from 4 designers. They chose this packaging design from SofiaDesignStudio as the winning design.
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Packaging Design Brief
We are just launching the AB Tank - a revolutionary product that helps new moms heal their abdominals after birth. We have packaging but have realized that it is big (retailers often have limited shelf space) and expensive! We want something funky and re-useable (we have thought of a zip close plastic bag with rope handles) and something that also is identifiable so when given as a gift people immediately know they have something awesome! Our company is called Bellies Inc and we are a Canadian company. The product was recently featured on The Marilyn Denis Show where you can also see our existing packaging http://www.marilyn.ca/HealthFitness/segments/Daily/January2015/1_14_2015/FreshFitnessEquip
Target Market(s)
target is today's modern mom to be - pregnant women who are image conscious, fit and into health and wellness. They are active and want the best! Females ages 27-34 in North America, Australia and Europe. Key messages are Core Confidence for Motherhood
Industry/Entity Type
Baby
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the branding colours
can be hung or on shelves in a retail store
easy to mail for online orders