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DMA Response Rate Report Cover
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This customer received 32 book cover designs from 9 designers. They chose this book cover design from kaatem as the winning design.
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US$130
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32 designs
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9 designers
Book Cover Design Brief
The Direct Marketing Association (DMA) is releasing its Response Rate Report for 2015. The Response Rate survey provides success metrics for the direct marketing community. The survey breaks down findings where possible into several segments so that marketers see clearly how organizations like them are performing in their campaigns.
The purpose of this creative is to serve as the cover of the book. This cover image will be the books “face” to the industry and be used on the website, in e-commerce and general promotions.
The cover should look nothing like the 2012 cover, attached. We would like the cover to express the anticipation of the data inside which is the latest metrics for how direct mail, email, paid search, online display, advertising, and telephone marketing perform as marketing channels curated from around the industry.
PLEASE SEE THE ATTACHED BRIEF FOR MORE INFORMATION.
Target Market(s)
See attached creative brief.
Industry/Entity Type
E-Commerce
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See attached creative brief.
Nice to have
- See attached creative brief.
