• US$160

• 74 designs

• 35 designers

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Logo Design Brief

We need to redo the logo for our fashion startup, Trunkist (www.trunkist.com). We work with fashion designers to display their designs on our website and handle all back-end fulfillment for them (fabric sourcing, garment manufacturing, customer service, etc.). The word Trunkist is a play on fashion trunk shows, where designers will show their wares in a small, intimate setting.

We are in process of redoing our website to feel more refined and luxe, away from a home design/crafty feeling. We want designers and customers to feel like they are getting a unique / exclusive garment that is made to last.

Our current logo is the word Trunkist with an elephant ("trunk" show!), see attached. We would like our name and the elephant in the final design, although would be happy to see versions without it as well as with the idea of an actual trunk (think old steamer trunk). It would be interesting to see examples of the elephant being a large component of the logo as well as ones where it is not as prominent as the name Trunkist.

Besides files with our current logo and elephant, also included are 2 pdfs of us playing with ideas for our logo, nothing which stuck. We would like to use greys as our logo color (#2d2d2d, #ababab). We are also interested, for branding purposes and on our website, to use purple as a highlight color (#4a3455). Again, however, if you have another idea in this same range of colors, feel free to show that.

Industry/Entity Type

Fashion

Logo Text

Trunkist (any/all versions of capitals - all caps, no caps, T cap)

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Files

Download all files - 1.8 MB