Lifestyle brand is looking for a powerful logo

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This customer received 42 logo designs from 12 designers. They chose this logo design from J. Brandt Studio as the winning design.

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Logo Design Brief

We are looking for a logo to represent our new inspirational lifestyle brand called OwnAtLife.

OwnAtLife is a lifestyle brand focused on inspiring people to go out and live life to the fullest. Life is too short as it is, and we focus entirely on the message and vision of the brand rather than things like a specific sport or musical genre, etc. This logo will be used for both apparel such as t-shirts, hats, jerseys, bracelets, and also online content blog and social media marketing.

We had gotten some designs done already, none of which truly capture what the brand's identity is about though. Our target demographic is the 18-34 age group, meaning that the ideal logo will project Youth, Class/Style and Ambition and should be distinguishable at first sight. The logo should be one solid color and be easily able to be recreated in a variety of base colors as needed. This brand is not gender specific, so the design should be appealing to both men and woman. I'm attaching the logos that we had gotten done but didn't like.

The brand is owned and operated out of Southern California which will be a major part in our branding and marketing.
We look forward to your submissions.

Target Market(s)

The new age of social media influencers.

Industry/Entity Type

Marketing


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 2.1 MB
JPG
Untitled Thursday, 29 January 2015 23:47:25
Thursday, January 29, 2015
PDF
Payments
1st place
US$320
Total
US$320

Project Deadline
13 Feb 2015 23:52:29 UTC
Language

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