Logo for a new photography company, attached to a larger company
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This customer received 46 logo designs from 19 designers. They chose this logo design from Omee as the winning design.
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Logo Design Brief
I have an existing company Blue Tulip Imaging specialising in weddings & family, very funky & natural stuff. I need a logo now for the second company, Little Blue Tulip which takes care of Childcare centre photography. It is, certainly for that market, outside the square, very natural & all about character & the person. I would like the feel to be quite simple, illustrative, funky, vintage & emphasise that we are different & unique & possibly composed of pastel colours in the cooler, blue/purple spectrum with maybe a splash of some analogous colour eg; red. Perhaps in the lettermark & abstract spectrum, it should avoid anything cheesy like film cameras etc. I am a fan of striking a balance between looking childlike but still classy & professional.
The main company only has what you see attached as a logo. Maybe it would be a good chance to tie them in by changing the main one too?
Target Market(s)
It should definitely appeal to a female sensibility through it's aesthetic as the targets are parents (mum's spend the money) & directors of (mostly) community based long day care centres.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Cheesy & cliched stuff like cameras, film