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Cans for flavored Macadamias
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This customer received 42 packaging designs from 6 designers. They chose this packaging design from gooddesign as the winning design.
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A$240
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42 designs
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6 designers
Packaging Design Brief
Koala Farms Macadamia Nut Company (www.koalafarms.com) has been packaging 3 flavors of macadamia nuts in to 200g pouches for a number of years. We are about to change from 200g pouches to 80g cans. We need a fresh new look although the back ground colours must stay the same, Roasted & Salted = Yellow, Wasabi = Green, Abalone = Blue.
The can label and lid sticker will be printed 4 colour process. The trimmed finished sizes are, can label - L246 x H60mm and lid sticker 61mm diameter. The attached files show the existing front and back labels for the pouches. The health benefits, ingredients and nutrition facts information can used. Delete address and bar code but leave space for new ones. '80g Net' must show on the front of the can label. Product of Australia logo must be prominent on both can label and lid sticker.
The general feeling is we need to have a photo of a koala on there somewhere, maybe the lid. I have uploaded a photo that I hope you can use.
Updates
See update in brief
Added Monday, February 09, 2015
Project Deadline Extended
Reason: More details required
Added Monday, February 16, 2015
Target Market(s)
We're in all of Australia's duty free stores and a lot of souvenir stores. We do sell in to retails. Our target customers are primarily Asian hence the Wasabi and Abalone flavours.
Industry/Entity Type
It Company
Requirements
Must have
- If you google images for "buy Australian flavoured macadamias" it shows most of what's currently on the market. We obviously don't want to look the same as any of them.
