Elegant professional logo for an IT consulting company

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This customer received 37 logo designs from 19 designers. They chose this logo design from HeroG®APHIX as the winning design.
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Logo Design Brief
Industry: IT consulting
What we do:
We advice companies on how to write SW tenders (bids) so that they get value for money from SW vendors.
The logo should include a picture of the chess piece "rook" (we would prefer that, but optionally will accept other proposal)
Our Claim (optionally provided logotype):
Experienced, Trustworthy and Transparent
We would like the logo to reflect some of the following characteristics:
- experienced, trustworthy
- high-impact
- control, policing,
- fairness, goodness, friendliness
The logo must be simple, easy to read when printed in black & white, easy to display on screen, presentations, paper, business cards.
Preferably, the logo should use an interesting free font.
Target Market(s)
Industrial companies, company directors, company management are among our customers.
Industry/Entity Type
Business
Logo Text
InIT Advisory
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must include a picture of the chess piece "rook" (we would prefer that, but optionally will accept other proposal)
The logo must be simple, easy to read when printed in black & white, easy to display on screen, presentations, paper, business cards.
Nice to have
- Some versions of the logo should allow for the following subtitle:
Experienced, Trustworthy and Transparent