Boutique serviced apartment logo design

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This customer received 48 logo designs from 25 designers. They chose this logo design from GOODMAN as the winning design.
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Logo Design Brief
I require a logo design for my new serviced apartment business name "Montorra". The apartments are relatively high end, with the vision of having a true "home" feel to it.
The logo needs to be simple but elegant, memorable and distinct.
Overview background:
- the business is a short term accommodation provider. Accommodations are centrally located, with either city or water view. Accommodations are also furnished with designer furnitures. Cleaning services are provided and in the future additional services will be provided such as car rental, airport pick up, food delivery and etc.
The vision of the business is to provide travellers with the most comfortable and enjoyable home away from home experience.
Design specifics:
Simple and elegant. Unique and memorable. Classic colours/style.
Updates
Project Deadline Extended
Reason: I would like to see a few of the revised designs based on feedback before I make the decision. Will also guarantee the project.
Added Friday, February 20, 2015
Target Market(s)
Target market:
- middle class leisure travellers (families and young couples)
- business travellers
Industry/Entity Type
Accommodation
Logo Text
Montorra