• S$390

• 110 designs

• 37 designers

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Logo Design Brief

Our brand name is "The Soulz Story" and tagline is "Soulful Living". The Soulz Story creates fashion jewellery designs that embrace the philosophy of soulful living - to be always kind, gentle and loving to our own body, mind and soul. Our mission is to bring positive hope and energy to one and all. Most of the jewellery design involves crystals (semi-precious gemstones), symbols and text.

After months of preliminary market testing, we are now ready to launch the brand with a more professional outlook and identity. A brand new online store will be launched in late Feb/early March and we are looking at revamping with a whole new logo as well done by a professional and soulful designer.

You can visit the current website for quick reference www.thesoulzstory.com

We are open to new ideas for the logo although there are a few directions for your quick guidance:

1. We'll like to incorporate an image of a butterfly which has a symbolic meaning of transformation
2. Logo has to bring out the look and feel of soulfulness. some keywords include: zen, peace, inspiring, positivity, hope, healing, happiness, natural, comfortable, blessings
3. Vintage/Cursive for font style is preferred (tagline can be a clean font)
4. Colour scheme - black/white/gold. But we're open to new ideas too

If this sounds like a project that is also aligned with your style and personal philosophy, we look forward to receiving your logo design.

Thank you.

Target Market(s)

Female. 30s- 40s. (there is long term plan to extend the jewellery line to Male, hence, logo can consider to be more unisex appeal)

Industry/Entity Type

Fashion

Logo Text

The Soulz Story

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are open to new ideas for the logo although there are a few directions for your quick guidance:
• 1. We'll like to incorporate an image of a butterfly which has a symbolic meaning of transformation
• 2. Logo has to bring out the look and feel of soulfulness. some keywords include: zen, peace, inspiring, positivity, hope, healing, happiness, natural, comfortable, blessings
• 3. Vintage/Cursive for font style is preferred (tagline can be a clean font)
• 4. Colour scheme - black/white/gold. But we're open to new ideas too

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Files

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