Facebook Ad design for newly launched mobile app

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This customer received 21 banner ad designs from 7 designers. They chose this banner ad design from TILLY as the winning design.

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Banner Ad Design Brief


We need a compelling and effective Facebook Ad design for a new mobile app we are launching. We have a current design, and are looking for improvements that drive down our cost per install (by increasing installs/impression).

A copy of the current ad is attached. What we are planning to replace is the large image area. We are also open to updates to the messaging above/below the image. We will run the new ads without the video link (just the newly designed image). We may want to incorporate some of the ideas from here:
http://www.jonloomer.com/2013/07/09/facebook-mobile-install-ads/

Here is a link to the video Demo:
https://www.youtube.com/watch?v=YUsDO_-gun0

The ad delivered should conform to Facebook image spec for mobile app install ads:
https://www.facebook.com/business/ads-guide/app-installs/mobile-app/?toggle0=Photo

You can also use any of these photos if desired in the creative (we have license for them):
https://www.dropbox.com/sh/pj8yq0767cl7qa8/AAC2ijg0oID1zS56QOsuWbT6a?dl=0

I also added a psd of our logo and an image that captures some of the colors used in the app.

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Updates

I also have available a number of background images, for example any of the images from the landing page can be part of the ad (or used as the background). https://www.kooboodle.com/
Added Tuesday, February 10, 2015

I added a link to a psd of our logo, and also an image that captures some of the colors used in the app.
Added Tuesday, February 10, 2015

Industry/Entity Type

Business


Look and feel

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Files
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