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This customer received 345 logo designs from 112 designers. They chose this logo design from Unkei as the winning design.
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US$560
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345 designs
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112 designers
Logo Design Brief
Fourzero is a new online premium newborn baby business that is targeting professional couples with disposable income. The products will be high quality and designed, manufactured and marketed in Australia.
The Australian clothing size for newborn babies is 0000 and this is reflected in the name of the business.
The logo should reflect the premium nature of the business and be attractive to new parents and of a simple style. The logo should not be childish.
The business will initially produce newborn baby clothes and accessories for prams but the logo should not only reflect this product range as the portfolio may expand over time.
Updates
Fourzero is to be represented as a singular form not in the plural fourzeros. We are not focusing on it as 4.0 but in relation to the newborn size 0000.
Added Monday, May 09, 2011
Hi everyone,
Thanks for all your great efforts so far, it has been a busy week!
I promise to look at the designs this weekend and to provide some feedback on the ones that I really like.
Have a great weekend...
Added Thursday, May 12, 2011
Target Market(s)
Mothers and fathers of newborn children that don't mind spending a little extra on well-designed, high quality gear for their kids.
Industry/Entity Type
Clothing
Logo Text
fourzero
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We do not have any must have priorities but the logo should reflect the clean, simple and expensive image of the business.
Nice to have
- We like the comfortaa font style but the design does not have to be limited to this font.
Logos which we like include, Purebaby, Baby Gap, Apple, Nova Star, Kaloo, Bugaboo.
Should not have
- The logo should not feel too playful or be similar in nature to the Audi design. It can incorporate but cannot be composed solely of four zeros (0000) as this cannot be trademarked.