• S$150

• 33 designs

• 12 designers

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Brochure Design Brief

We are an e-commerce company that specialise in selling FRESH groceries and deliver them to our customer. The fresh groceries we offer include vegetables, fruits, seafood, meat (beef, pork, chicken) and yong tau foo, a chinese product where beancurds, peppers and various items are stuffed with fish and meat paste. We also offer other groceries such as cooking essentials like rice, household items such as washing detergents, and beverages like coca-cola. In order to retain the freshness of our products, we handpick the items from the suppliers daily, pack them in a cold and insulated environment, and deliver it to our customers on the very same day.

We know it’s not easy waking up early in the morning and carrying all the heavy bags of groceries home. Therefore, we want to do it for our customers, so they can do what’s really important to them like spending time with their loved ones.

We are looking for creative and innovative 4-paged front and back A5 brochure designs that will highlight the freshness of our products and also the convenience we bring to customers. The brochure should include the following information:

1. The 8 categories of product
i. Fresh Vegetables
ii. Fresh Fruits
iii. Fresh Seafood
iv. Fresh Meat
v. Yong Tau Foo
vii. Cooking Essentials
viii. Beverages

2. Packing/Delivery Process
i. Handpicking fresh products from supplier
ii. Packed into a low temperature and insulated environment
iii. Delivering the same day

3. Delivery information
i. 10am – 10pm
ii. Tuesday to Sundays (including Public Holidays)
iii. 2 hour delivery slots
a. 10am – 12pm
b. 12pm – 2pm
c. 2pm – 4pm
d. 4pm – 6pm
e. 6 pm – 8pm
f. 8pm – 10pm
iv. Next day delivery (except Monday)

4. Web URL: www.purelyfresh.com.sg

5. Contact/Social Media
i. Email: enquiries@purelyfresh.com.sg
ii. Phone: 8298 3915
iii. Facebook

6. Announce Promotion: Key in Coupon Code for discount

Attached is our logo design. Kindly visit our website at www.purelyfresh.com.sg for reference.

Target Market(s)

Working Adults, Housewives, Families,

Industry/Entity Type

Environment

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Showcase FRESHNESS of our groceries and the CONVENIENT service we offer.

Nice to have

• Direct viewer's attention to key points for each page. Such as taking customers for a visual "walkthrough" of our product categories.

Should not have

• Prices of items.

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Files