Think MMA - T-Shirt and Shorts Design required for Gym

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This customer received 84 t-shirt designs from 15 designers. They chose this t-shirt design from inumocca as the winning design.
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T-shirt Design Brief
1) We need male and female t-shirt designs.
2) Men's Boardshort design
3) Girls exercise tights design
Design:
We like Skulls, Eagles, Angry Dogs, Zombies,Old Style Pin-Ups Girls, People holding weights in an overhead squat above their head.
T-shirt Idea:
* Maybe a fierce looking rottweiler with a barbell in his mouth.
* Zombie Tee with "WHEN THEY COME, THEY WILL EAT THE WEAK ONES FIRST"
Ladies T-Shirt Idea:
"Excuse me while I powder my hands"
Examples of work we like are attached.
Boardshorts: Think MMA, Tapout bold shorts. (Have attached example of what we like)
Women's Pants: Girly (attached examples of what we like)
A bit about us:
We are a CrossFit Gym - so we like tattoos, death music, think people training so hard that they end up flat on their bums at the end of the session, think miliary or navy seal style of training.
We live by the following:
"Fitness in 100 Word:
Eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar. Keep intake to levels that will support exercise but not body fat. Practice and train major lifts: Deadlift, clean, squat, presses, C&J, and snatch. Similarly, master the basics of gymnastics: pull-ups, dips, rope climb, push-ups, sit-ups, presses to handstand, pirouettes, flips, splits, and holds. Bike, run, swim, row, etc, hard and fast. Five or six days per week mix these elements in as many combinations and patterns as creativity will allow. Routine is the enemy. Keep workouts short and intense. Regularly learn and play new sports" ~Greg Glassman
For further information about what CrossFit is please refer to our website: www.crossfitgosford.com.au or check out www.crossfit.com (the main site).
Updates
Hi,
We have increased our budget for the competition as our requirement have changed - we now require designs for the following:-
* T-shirt Design (2-3 colours)
* Boardshorts (1-2 colours)
* Hoodie (1-3 colours)
Looking for designs which will appeal to men and women - It's your choice - you can submit a unisexed design or both a design for men and women.
We are a CrossFit Gym - which means there are no mirrors, treadmills, machines. We run, we olympic lift, we squat, we row, we swim, we carry difficult objects over walls - across distance.
We like tattoos, loud angry music, indoors/outdoors training in the rain, hail or sunshine.
We want our gear to inspire people.
Cheers,
CrossFit Gosford =D
Added Wednesday, May 11, 2011
Hi, We have updated our brief and included examples of work we like for you to view.
Thanks.
Added Sunday, May 15, 2011
Project Deadline Extended
Reason: We have extended the deadline as we felt it wasn't enough time for you since we have updated the brief.
Added Sunday, May 15, 2011
Thank you everyone for designing items for our CrossFit Affiliate, we have a big job ahead of us in selecting the final designs.
We will be in touch very soon.
Cheers, Simmone
Added Saturday, June 04, 2011
Target Market(s)
Crossfitters - fit peeps who can't live without this tee! Age: 20 something to 40 something.
Industry/Entity Type
Training
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Website address: www.crossfitgosford.com.au
Should not have
- T-shirt: More than 5 colours. Prefer 2-3 colours
Boardshorts: 1-2 colours