Logo Design

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This customer received 123 logo designs from 46 designers. They chose this logo design from GOODMAN as the winning design.
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Logo Design Brief
Genetic Genealogy Research business. I work with adoptees and others with unknown heritage to find their birth parents through DNA testing and traditional genealogy research. I would like to use a modified double helix in some way, either as a stand-alone image or instead of the "X" in Next of Kin. I'd like to stick with blues and greys for the color scheme, possibly some greens. I do NOT want a tree of any sort (that is in EVERYONE's logo in the genealogy field). I've attached an idea for the double helix and a possible arrangement for the text, but it seems a bit boring. The double helix itself could be more than one color, as shown in the other images. I've also included a copy of my current logo - I love the way the OF is written, but want the colors to pop a bit more and to incorporate the double helix. I want a logo for my business cards, my letterhead, and for my website. Thanks!
Industry/Entity Type
Business
Logo Text
Next of Kin Research