Strategic Growth Director Training Program - Logo
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This customer received 47 logo designs from 18 designers. They chose this logo design from Firstception as the winning design.
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Logo Design Brief
It should be consistent the coloring and branding of the presentation materials for the course itself (example enclosed)
- The audience is about 75% male, trending older (mostly in their 40s and 50s). They’ve either been an entrepreneur, work in an online company, or have management experience.
- It’ll be a sister brand of ICCA. The logo will replace the one in the jpg enclosed
- Our unique position in the market is our proven superiority in marketing—online marketing in particular. This is similar to how ICCA personal is positioned, but it’s much more important in the business coaching market.
- You can tell people this is the business coaching division of ICCA if that helps get them started. Show them the existing site, but tell them the personal side is targeted at an entirely different demographic with a different mindset. business coaches are “Mostly experienced business 45+ men who are a lot more serious about running a profitable coaching business”
Updates
Project Deadline Extended
Reason: there were designers who accepted who have not yet submitted
Added Friday, February 27, 2015
Target Market(s)
business consultants, men 45+,
Industry/Entity Type
Marketing
Logo Text
SGD
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.