Stand Up Battle

This is what Stand Up Battle was looking for in their logo design

I am developing a new apparel/clothing/performance clothing company that caters to the fast growing watersport of stand up paddling (SUP). If you are not familiar to the sport, please google. Its much like surfing meets kayaking. Stand Up Paddling is the fastest growing watersport in world. The company I am creating is called Stand Up Battle and will cater to those who love the sport, fitness, stand up paddle racing, and surfing.

My goal is to make this company the "Under Armor/Nike" of the watersports and I am looking to capture the serious enthusiast/participant of the sport. Our clothing will be 100% geared towards the serious participant so I would like the logo to be official, not "beachy."

I want people to wear this brand and instantly feel like they can win the contest, paddle faster, surf better, etc. With that said, a serious, innovative, "im going to win" design would be best. Read more