Home Loans Business "Liqd"

This is what "liqd" and somewhere in the image "loan comparisons made cheaper" was looking for in their logo design

The design is for a start up business - there is no corporate identity and branding, this task allows you to be creative. The business name is Liquid Loans, but the real branding and identity of the business should be "liqd" or any arrangement of the four letters eg. "liqd.", "liq'd"etc. The domain is www.liqd.com.au

About the business: It is a brokerage business (I would prefer not to have the words broker on the website as it may have negative connotations). The business will offer its best rates from major banks then beat them by 0.1%, these rates can be offered for new purchases and refinances. It will offer lending from all major banks and certain non bank lenders eg, CBA, WBC, ANZ, ING etc

Logo: should evoke friendliness but be corporate, portraying trust and professionalism.

I am also looking for a tag line to go beneath "liqd". The tag line should state what the business does - namely that a client can walk into a bank or they can just apply online… Read more