Logo Design for Checkmate Chasers

This is what Checkmate Chasers was looking for in their logo design

We need a logo for new company based in New York called "Checkmate Chasers". The tagline is "Make Your Move"

Checkmate Chasers will initially sell clothing (tees + hats), chess bags and backpacks, skins for laptops/mobiles/etc, and other items like beach towels and other cool stuff.

The primary audience is for chess enthusiasts. HOWEVER, these items are not SOLELY for them. The designs will have chess themes that are NOT overt so they enjoyed by anybody. For example, one of our designs has a knight holding a flag. The flag looks like a chess board and the knight looks like a regular knight although it's a chess piece.

Premise:

- Anybody can play and enjoy chess. It's a game like any other game that involved 2 people (i.e. cards, board games, etc.)
- There is no TYPICAL person that plays chess although its heavily weighted to men. Ditch the stereotype of old men playing chess in the park or that chess might be for nerds.
- Chess is about … Read more