Visual Identity for Deli food brand

This is what Go! Deli was looking for in their logo design

Our company www.ifjuice.com produces & bottles freshly squeezed juices in China. While today our juices are mainly distributed through premium grocery marts, coffee shops, restaurants and hotels it all started from our own retail store (production in the back, sales in the front. See uploaded pictures).

We are now changing the retail store concept into a deli shop serving our signature bottled juices alongside a range of fresh products for take-out (more details below) as well as staple food items like in supermarkets (bottled water, tea, milk, yogurt, cheese, bread, pasta, snacks, etc. - selected brands and items only).

We are looking to create a Visual Identity for a new "fresh products for take-out" packaged food brand which will account for approx. 20% of products in the store (20% are our bottled juices, 60% are staple items like in supermarkets).

The brand will be called "Go! Deli". It will NOT have a Chinese translation at this point. The main applic… Read more