Mountain Based Aspirational and Stability Focused Ethos for Financial Investment Firm

This is what Spire Industries with the minimalistic outline of the three or four Spires as described above was looking for in their logo design

We are a firm that invests in small, family owned businesses named Spire Industries. The name Spire came as one of the founding partners was hiking through Torres del Paine in the Patagonia region of Chile earlier this year. The summit of a particular hike was at the base of the Torres, or Towers (in English) which are sometimes also called Spires. We would like the logo to be light and minimalistic using the outline of the three - four "Spires" (feel free to use either 3 or 4 of the Spires depending on your vision) in the picture attached to be the primary symbol for the logo. The ethos of the brand identity is a mix between aspirational and stability. Business owners look to sell their businesses to us after spending their entire careers building their business--we ensure their legacy is secured. The aspiration is two-fold: 1) the business owner can begin to dream / aspire for what retirement will look like for him after he has sold his business and 2) we as the successor of h… Read more