Frenchys Adult Store Logo Design

This is what Frenchys was looking for in their logo design

We wanted to incorporate a mermaid into our font of the logo. A font that we are happy with. However, after a few rounds, we still do not have something we like. (see progress attached) We think that it would be best to separate the mermaid from the font since they don't seem to work well together. We think, keeping the font and the symbol separated, similar to a Starbucks logo, might work best. Read more