Online Course Platform "Straight-to-it"

This is what Straight-to-it was looking for in their logo design

We need a logo for a company & website that will provide concise video tutorials / lessons / trainings.
Our differentiator is that we go "straight to the point", to guarantee our students & learners they don't loose their time in long introductions, hesitations, loading times, advertisements, etc...

So, the idea is to show how efficient it will be to learn with our videos (so, an horizontal arrow can be used)

The logo should have:
- our name as text, following one of our chosen fonts: Franklin Gothic Heavy or an heavy Vollkorn (800, 900)
- an original image/drawing that will represent our company and our eLearning solutions (can be an academic cap, a book, a target, something representing learning via a video, etc...)

Ideally, the text should be embedded within the picture to show consistency.
No more than 3 colours (black/blue/red). For info, once the logo is done, we'll have to animate it as it will be visible on intros and outros o… Read more