Optima Living Seniors Care Signature Program: World-Wide Wanderers

This is what World-Wide Wanderers was looking for in their logo design

Background: We own and operate Independent Living, Assisted Living, and Supportive Living communities in Canada, providing seniors with the opportunity to live a life they desire, focusing on their holistic wellbeing.

“Come Play With Us,” is a branded pillar of our service delivery which encourages seniors to engage in various recreational activities while living in one of our communities. Under this umbrella of services, we are working towards branding signature programs, one of which is “World-Wide Wanderers.” This signature program provides residents with the opportunity to explore the culture and lifestyle of different countries, celebrating the diverse backgrounds of our residents and staff. Examples of activities and events that may fall under this signature program include hosting cultural performances, art classes, dance classes, watching movies or documentaries from celebrated countries, or having culturally themed meals and celebrations.

Task: It is for th… Read more