Create a unique identity for new youth fashion brand

This is what Liet since forever was looking for in their logo design

Liet is a new youth targeted fashion brand selling laidback, cool, casual apparel - T-shirts, shorts, etc. Its skateboarder meets urban chic. A bit rebellious but never shouty with a European edge. Never corporate, never dull. To convey a sense of authenticity and personality we want to retain the essence of our handwritten font and turn into something a touch more polished - but not too much. It must retain the unique handwritten feel of the original but have a bit more structure and craft to it but always feel human and personal. Liet is the brand name with since forever being our line, treated as secondary and smaller. We love the circumflex/triangle above the 'I" and see it as central tour identity and must be retained. Read more