Redesign of expanding Outdoor Fitness Clubs in Mallorca, Spain

This is what Fresh Fitness Clubs was looking for in their logo design

We already have a logo for our outdoor functional fitness club based in Mallorca, Spain. We really like it but to future proof it we would like to change some things as we are expanding now. With the current logo the FONT for Fresh Fitness Clubs doesn't print well and also we would like to be able to just print the words on T's and it look good/stylish. We like the simplicity of the Palma tree but again it is a little too thin when printing on merchandise. The club is entirely outdoors and in Mallorca there are many palms which is why we went with this - The club focusses on strength, mobility and cardio . The audience is 35+ mixed nationality professionals / parents / stylish / . We do not want at all anything surfy / beachy / hippy vibe and nothing too fussy

We are open to redesigns of the current logo and also something different.

We have been using blues / greys Read more