Business for making horses feel better than their owners needs a cheeky and hilarious logo design

This is what The Spoiled Pony was looking for in their logo design

The Spoiled Pony Logo Design brief

We need a logo design for an animal sports performance therapies company, The Spoiled Pony. We offer a bunch of cool services like PEMF and cryo-therapy that are aimed at improving recovery, promoting pain relief, and optimizing performance in horses - making them the best equine athletes they can be!

While this is an alternatives therapies company, we don’t want to lean into the traditional visuals of holistic health. The name is cheeky - a nod to the sometimes excessive investment owners make in keeping their horses performing at their best to keep them at the top of their sport. We’d like a logo that is a humorous or playful nod to the fact that we are, indeed, spoiling our animal companions (for example, a unicorn in a bathtub) but open to interpretations, so long as there's some snark involved as well.

Design elements should convey a tongue-in-cheek sense of competitive performance, recovery, relaxation and rejuvenat… Read more