Design a Premium Pet Logo for my Bathroom Branded Products

This is what velvique was looking for in their logo design

I have a premium pet brand that makes high-end, luxurious bath towels, bath mats, bath cloths for dogs and cats. I've decided on the brand name velvique and I'd like to design a logo that communicates premium, yet accessible to American pet owners. . . here's kind of our company mission statement:
luxurious yet approachable . . . .products that make pet owners feel like they’re indulging their pets with high-quality products at a price that feels accessible.

We would like to keep the logo broad enough that we can expand the product line one day so don't want to be pigeon-holed into only doing bath products for velvique . . . Read more