A Ministry Branding Challenge: Vintage Meets Gen Z

This is what "High School at Olive" was looking for in their logo design

Brand Design Brief:
We’re creating a new logo for "High School at Olive," the High School Student Ministry at Olive Baptist Church, and we need your creativity to bring it to life! This brand should appeal to Gen Z and Gen Alpha, blending vintage vibes with a fresh, approachable look.

Key Elements:
- Icon: A simple, memorable icon representing the ministry's community feel. Think of a house with an open door—symbolizing warmth, welcome, and a safe space. We are open to ideas that are similar to this.
- Wordmark: The brand should say "High School at Olive”, with “High School” as the focal point and “at Olive” in a minimized or understated style.
- Vintage Feel: Capture an old-school aesthetic that resonates with younger generations. The design should feel classic yet modern, drawing on vintage themes without feeling outdated.
- Versatile: The logo should work well across various platforms and media, from merchandise and social media to physical signage.Read more