A niche agency focusing on improving skills and providing insights for consumer goods industry.

This is what FMCG Playbook was looking for in their logo design

I need a logo for a new company specializing on providing skills trainings and insights for consumer goods industry. The company is based in Sydney, Australia, and is called 'FMCG Playbook' (FMCG stands for Fast Moving Consumer Goods').

Core product and servicing offerings are:
1. Negotiation and Sales trainings for suppliers and buyers within the consumer goods industry and grocery retail / supermarkets.
2. Regular industry insights reports.

The logo should reflect the deep specialization/expertise, and have a retro feel. Company's name can be written either separately - 'FMCG Playbook', or together 'fmcgplaybook'. I'm also not strict on either capital or small letters. Whatever will look and feel best. I have added for your inspiration few images and a suggested color palette.

One of the ideas, is to incorporate into the logo a mascot - platypus - that will later on be used in reports, communication, and all promo and educational materials. I have… Read more