Logo Design for UR. — A Human-Centered Leadership Brand

This is what UR. was looking for in their logo design

I’m seeking a clean, elegant, emotionally resonant logo for UR., a human-centered leadership and coaching brand. UR. helps visionary leaders think more clearly, feel more deeply, and lead more intentionally.

The logo should be minimalist, timeless, and reflective of deep emotional intelligence, personal transformation, and systems-level leadership.

Please explore variations using:
• The word “UR.” as the primary logo
• A potential icon version that stands alone (e.g., a simple shape or symbol that evokes clarity, becoming, transformation, or wholeness)

Design style: Clean, modern, slightly soulful. Think nature-inspired minimalism meets strategic professionalism.

Inspiration: Brands like Aesop, Apple, Calm, or high-end coaching practices.

Logo must work well in black & white, as well as color. Should be adaptable across website, pitch decks, Zoom backgrounds, and print materials.

Bonus if the designer can offer mockups … Read more