Elegant Logo for a Luxury Tarnish-Proof Jewelry Brand – Aroria

This is what Aroria-Tarnish Proof Jewelry was looking for in their logo design

We're launching a new Canadian jewelry brand called Aroria, specializing in luxury, waterproof and tarnish-proof gold and silver jewelry. Our target audience is young professional women and trend-savvy shoppers looking for timeless elegance with everyday durability.

We are seeking a sophisticated, modern, and feminine logo that feels both luxurious and approachable. The design should reflect the fluidity of water and the brilliance of the aurora borealis without being overly literal. Please avoid typical medallion-style icons—we’re looking for something clean, minimal, and symbolic.

Style direction:

Elegant serif font (think Vogue-meets-modern)

Subtle, abstract water or light-inspired icon (no harsh lines or shapes)

A design that works well in gold foil and monochrome applications

Must be versatile for packaging, tags, website, and storefront signage

This logo will serve as the visual foundation of the brand. We're passion… Read more