Modernist, Black and White Logo Design

This is what Ours Agency was looking for in their logo design

Ours Agency is a forward-thinking talent and influencer marketing agency representing the UK’s most exciting digital creators. We’re looking for a new logo that captures our modern, creative edge, clean, bold, and visually iconic.

Design Direction -
Style:
Modernist minimalism with a bold, brutalist twist
Clean, sans-serif typography
Geometric, confident, editorial feel

Tone:
Edgy but elevated
Fashion-forward meets creative tech
Professional, progressive, cool

Typography:
Custom or modified sans-serif
Strong, wide, and well-kerned
All-caps or stylised lowercase
Clever use of ligatures, symmetry, or negative space

Color Palette:
Primarily black and white
Optional grayscale or very limited accent tones
High contrast, confident and timeless

Optional Elements:
Vertical stacking or alternative layout versions
Icon version for social avatars and favicons

Deliverables:
P… Read more