New logo for Service Pro Electrical

This is what Service Pro Electrical was looking for in their logo design

Logo Design Brief – Service Pro Electrical Inc.

About Us:
Service Pro Electrical Inc. is a trusted San Diego–based residential electrical company specializing in panel upgrades, lighting, and EV charger installations. We focus on high-quality, modern electrical solutions for homeowners who value craftsmanship, safety, and reliability.

What We’re Looking For:
We’re seeking a minimal, modern logo that feels clean, professional, and timeless. The design should subtly communicate what we do — residential electrical services — in a way that’s sleek and visually refined rather than obvious or cluttered.

Design Direction:
• Use shades of blue (representing trust, energy, and professionalism) with gray or white accents for contrast and balance.
• We prefer minimal, balanced compositions with modern sans-serif typography.
• Subtle cues to electrical work — such as an abstract current, spark, or energy line — are welcome.
• If a house is us… Read more